Your Step-by-Step Blueprint to Building a Beauty Business
This is more than just a guide—it’s your complete roadmap to starting, running, and growing a successful beauty business with confidence.
Created by Brooke, founder of Haus of Brows Academy, this guide is packed with everything she learned (and wished she knew) when building her own business from the ground up. It’s designed for beauty professionals who are ready to turn their passion into a sustainable, profitable brand.
What’s Inside:
✔️ Business Setup Essentials
– Registering your ABN, choosing a business name, insurance, council approvals & legal must-knows
✔️ Simple Finance Breakdown
– Understanding taxes, BAS, GST, superannuation & basic bookkeeping tips for beginners
✔️ Service Pricing & Profit Planning
– How to price your services for profit, manage expenses & calculate earnings confidently
✔️ Client Management Systems
– Booking platforms, appointment policies, and streamlining your day-to-day workflow
✔️ Marketing & Brand Growth
– How to attract your dream clients using social media, branding tips, content ideas & more
✔️ Confidence as a Business Owner
– Mindset, boundaries, burnout prevention & real advice from someone who's been where you are
This guide was created to save you time, reduce the overwhelm, and give you practical steps that actually work in the beauty industry. Whether you're just getting started or refining your existing salon, the Business Growth Guide is your go-to manual for making moves with purpose.
1. Apply to clean, dry skin before skincare or makeup.
2. Glide the brush along the upper lash line and/or onto clean brows.
3. Use twice daily (morning & night) for best results.
4. Allow to dry completely before applying skincare or products.
Pro Tip: Consistency is key. Use daily for at least 8–12 weeks for optimal visible results.
Removal: No need to remove, allow the serum to absorb overnight. If needed, cleanse gently with your usual face wash.
Shelf Life: 6 months after opening. Store in a cool, dry place out of direct sunlight.
CAUTION: Patch test before use. Discontinue if irritation occurs. Avoid direct contact with eyes. For external use only. Keep out of reach of children. Store in a cool, dry place.